Table of Contents
Introduction
Chapter 1 Lost Core: What Happened at Fujifilm?
Technology-oriented Fujifilm
Giant Kodak
First Attempts at Diversification
Overseas Development and Foreign Encroachment
The Approaching Digital Era
Three Strategies for the Digital Age
Brave Enough to Recognize Reality?
The Coming Crisis
Column #1
Digital Minilabs: A Godsend for Photo Shops
Chapter 2 A New Start: Fujifilm’s Challenges and Reforms: The Complete Story
My Return from Europe
Not Just Survive, but Survive as a First-Rate Enterprise
Global Factory Reorganization and Consolidation of Developing Sites
With Greatest Consideration for All, Pushing Relentless Reform
Fujifilm Protects the Photographic Legacy
Fujitac Contributes to the Spread of Liquid Crystal TV
Needs and Technology: Searching for New Markets
Not Just Success, but Long-term Success
Healthcare’s Importance in the Twenty-first Century
The Rationale behind Going into Cosmetics
A Full-Scale Entry into Pharmaceuticals
Mergers and Acquisitions Provide a Head Start
Creating a New Research Center for Interdisciplinary Research
Ongoing R&D Investment of \200 Billion a Year
Transition to a Holding Company System for Greater Consolidation
Renamed “Fujifilm”
Best Performance in History and the Lehman Shock
A Second Companywide Downsizing
One Misfortune Followed by Another: The Strong Yen
Fujifilm Back on the Path to Growth
After the Trunk and Limbs Come Branches and Leaves
Creating a Company that Can Create Change
The Difference between Kodak and Fujifilm
Column 2
Disaster Reconfirms the Cultural Value of Photography
Chapter 3 What Managers Should Do in Time of Crisis: Reading, Planning, Communicating, Acting
Consensus Leaders are Useless in Times of Crisis
Four Rules for Managers in Times of Crisis
Understanding the Present Situation with Limited Information
Reading the Flow of Events and Predicting the Future
The Universal Laws Apply Outside Your Field of Expertise
Three Factors Leading to Misjudgment
Deciding Priorities and Drawing Up Realistic Plans
Being Aware of Dynamism and Speed
The Need for Muscle Intelligence in Managers
Even When You Hesitate, Make It a Success
Keeping Refreshed and Invigorated: Another Leader’s Job
Without Communication from the Top, the Organization Won’t Budge
Something More Important than Taking the Lead
Column 3
Number Two Uses a Bamboo Sword, Number One Steel
Chapter 4 All Is a Battle Which Cannot be Lost: The Rule of the World and Coming Out on Top
All Life Is a Battle to be Won or Lost
Postwar Japan Teaches the Wretchedness of Losing
Building the Bedrock Strength to Escape Defeat
My Theory of the Total Business Person
Without Gentleness and a Cause, “Winning” and “Strength” Are Meaningless
Understanding International Behavior to Win in the World
Not Just Winning but Doing It Intelligently, Honestly, and with Spirit
Column 4
Books I Have Read to Build a Foundation of Strength
Chapter 5 People Who Feel Strongly about Their Work Will Grow: How to be Successful at Work and Continue to Grow
The Company Is Not an Educational Institution for Your Benefit
Creating a Positive Spiral by Learning from Whatever Comes Your Way
Working with a Sense of Ownership
Take Whatever You Do Seriously and See It Through
Before Relying on Others, Ask Yourself What You Have Done
Without Changing Reality, There Is No Progress
The Reason Some Upper Managers Don’t Grow
Column 5
Not Plan-Do-Check-Action, but See-Think-Plan-Do
Chapter 6 The Way Forward in a Global Age: Corporate and National Strengths
Japan’s Manufacturing Sector Is Not Losing Ground
The Slow Economy due to a Strong Yen
Separating TPP and Agricultural Issues
Issues for Japan: The High Cost of Corporate SGA
Issues for Japan: Deterioration in the Ability to Execute
Issues for Japan: The Tendency to Blur Responsibility
Japanese Technology: Still a Source of Pride
Teaching Children the Importance of Competition
From Backward, Inward, and Downward to Forward, Outward, and Upward
Conclusion Challenging with Courage
