Crystallizing Public Opinion and Selected Writings

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Pub Date: 07/16/2019

Pages: 256

Trim: 8 x 6

Publisher: Ig Publishing

Imprint: Ig Publishing

ISBN 13: 9781632460813

ISBN 10: 1632460815

Price: / $22.95 CAN$15.95

Crystallizing Public Opinion and Selected Writings

By Bernays Edward

Price: $15.95



About the Book

A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.

A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth, governments and advertisers have been able to "regiment the mind like the military regiments the body."

This edition also includes Bernay's classic 1947 essay, The Engineering of Consent,on the the application of scientific principles and tried practices to the task of getting people to support ideas and programs, as well as selections of Bernays's other writings on education, war propaganda, and polling.

About the Book

A seminal work on propaganda and public opinion by the man called the father of modern public relations