What Images Really Tell Us

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Pub Date: 10/15/2019

Pages: 288

Publisher: Hoaki Books

Imprint: Hoaki

ISBN 13: 9788417656041

ISBN 10: 8417656049

Price: / $51.99 CAN$39.95

Category: DESIGN / Graphic Arts / Advertising

What Images Really Tell Us

By Massimo Mariani

Price: $39.95



About the Book

How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used, the reader will learn how to use and master the language of images.

About the Book

This book is an account of how to use the images to deliver the intended meaning.


Massimo Mariani, a graduate in painting at the Accademia di Brera, has exhibited in numerous galleries in Italy and abroad. He is a prolific author with many books published in Italian on such diverse topics as Freud and the subconscious, the representation of the feminine, detective stories and poetry.