Visual Merchandising and Display

Visual Merchandising and Display

Best Practices for Window Displays and Store Designs

by Silvia Belli

Published by: Hoaki Books

240 pages, 8.26 x 11.60 in, 250 color images

  • Paperback
  • 9788417656065
  • Published: June 2020


Other Retailers:

This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design. It covers all aspects of the profession, from window display to in-store areas, and all kinds of stores, from small outlets, pop-up shops and concept stores, to shopping malls, flagship shops and department stores. Aspects such as lighting, colour, interior architecture and different display styles, by means of classic approaches as well as the most avant-garde developments are widely referenced and explained in this publication, through many examples from around the world. This reference guide will help visual merchandisers to plan the best strategy to the consumer’s attention.