In the information explosion age, where there
is a shift from static
printed information to digital media, designs that can convey information
faster, more convincingly and, thanks to mobile phones, ubiquitously, are likely to gain the public’s favor.
As a result, graphic
designers are increasingly including animation in their work to enhance their
storytelling, making it more functional on the one hand and livelier on the
other, increasing interest by appealing to people’s emotions and desire to be
entertained. This book showcases the current state of motion graphics in light
of new media such as touch, mobile, outdoor and
digital video media. Divided into three chapters, it first posits how a
“rethinking” of motion graphics is essential in the context of new media to
ensure that graphic design remains dynamic and able to engage people in both an
appealing and informative way. The second chapter consists of exclusive interviews
with animation designers who discuss the nature of contemporary animated
graphics and their work, while the final chapter includes selected projects
from across the world. Featuring the newest ideas and work of the world’s most
advanced designers, the book is a valuable source of inspiration and
information for professional graphic designers and students.
