CMF Design
1 Introduction to CMF Design
What is CMF Design?
The Industry
The CMF Design Professional
Q&A with Suzette Henry
2 Emotional Context
Perceived Value
Culture
Evocative Nature
Visual Design Languages
3 Functional Context
Target Consumers
Physical Environment
Product Categories
Time to Market
Marketplace
4 CMF Creation
Step 1: Information Gathering
Step 2: Establishing a Narrative
Step 3: Creating a CMF Strategy
Step 4: Understanding Part Break Up
Step 5: Creating CMF Palettes
Step 6: CMF Development
Colour Design
5 Functional Attributes of Colours
Colour Affinity
Darks and Lights
Quiet and Loud
Colour Conventions
Brands and Colours
Colour Measuring Tools
6 Culture and Context of Colours
Cultural Context
Black, Perilous Juice
White, Filling Goodness
Red, Pippin’ Hot Ice
Orange, Clever Snap
Yellow, Don’t Worry, Be Corny
Green, Lucky Lick
Blue, Keep it Cool
Purple, Beat the Boost
Silver, Intergalactic Mind
Gold, Flamboyant Reward
Material Design
7 Materials First
Material Combination Strategies
8 Material Design Based on Sustainability
Case study: Designing Sustainable Materials with the BMWi Series
Q&A with Sandy McGill
9 Material Design Based on Manufacturing Process
Case study: Machined Aluminium with Neal Feay
10 Surface Design Based on Product Strategy
Case study: Merging Surface Design and Product Strategy with rohi
Finish Design
11 Sensorial Finishes
Elevating Value
12 Functional Finishes
Q&A with Nancy Holman
Metals
Plastics
Textiles
Leather
Wood
Glass
Coatings
