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Blue Apple Books

Harriet Ziefert on the advantage of being a small, independent publisher:

In children's book publishing, the author and the illustrator of a picture book have traditionally been kept apart. All communication is through the editor and/or art director—a clumsy, time-consuming, and uninspired arrangement. This means an illustrator is given a "finished" text for which he is to supply the art. If the artist wants to make suggestions for the writer, it means a long pause in the sketching phase while the editor discusses the proposed text changes with the author.

Cumbersome? Yes. My vision is to deliberately put author and artist in a room together and let them talk freely. In a few hours, the two of them should be able to agree on changes that work for each of them and, hopefully, make a better book.

In fact, an ideal publishing environment would have an afternoon a month where any artist or author under contract could bring his or her works in progress and get input from anyone else attending that day. In order to encourage creative collaboration, why can't the offices of a publisher become more like a Bauhaus atelier?

A small publisher should have the time and energy both to attract and find talent . . . people who might not get a hearing elsewhere. Less time in all kinds of meetings means more time in one-on-one relationships with author and artists.

Small means no acquisition committees. Books are acquired by an editor who makes an informed decision on what he/she thinks is worth publishing. Input from others is at the editor's discretion.

Small means little sales and marketing input on acquisitions. The list is editorially driven . . . the sales force sells the books as presented . . . marketing figures out the strategy to do it.

Small means nimble. A large publisher has the turning radius of a battleship . . . a small one can zip around like a VW Beetle.

Small means quick editorial responses and hence less waiting-for-feedback time for the folks on the creative side. Artists often lose weeks, and sometimes months, while waiting for the art director to get back to them.

Most of all, small means a collaborative environment where people can work together on a compact, human scale to create books they are passionate about.

Contact Information
515 Valley Street
Suite 2
Maplewood, NJ 07040
P: 973.763.8191
F: 973.763.5944
E: info@blueapplebooks.com
W: http://blueapplebooks.com

10 Little Fish

Harriet Ziefert, Illustrated by Elliot Kreloff

ISBN: 9781609055783

Format:

Blue Apple Books
Category: Juvenile Fiction / Readers / Beginner

$4.99 | 04/11/2017

101 Ways to Be a Good Granny

Harriet Ziefert, Illustrated by Katie Kath

ISBN: 9781609055141

Format:

Blue Apple Books
Category: Juvenile Nonfiction / Family / Multigenerational

$14.99 | 07/21/2015

40 Uses for a Grandpa

Harriet Ziefert, Illustrated by Amanda Haley

ISBN: 9781609052768

Format:

Blue Apple Books
Category: Juvenile Fiction / Family / Multigenerational

$12.99 | 08/14/2012

41 Uses for a Grandma

Harriet Ziefert, Illustrated by Amanda Haley

ISBN: 9781609051068

Format:

Blue Apple Books
Category: Juvenile Nonfiction / Family / Multigenerational

$12.99 | 07/01/2011

ABC Dentist

Harriet Ziefert, Illustrated by Liz Murphy

ISBN: 9781609053208

Format:

Blue Apple Books
Category: Juvenile Nonfiction / Health & Daily Living / General

$16.99 | 08/14/2012

ABC Dentist

Harriet Ziefert, Illustrated by Liz Murphy

ISBN: 9781609052744

Format:

Blue Apple Books
Category: Juvenile Nonfiction / Health & Daily Living / General

$6.99 | 08/14/2012

ABC Doctor

Harriet Ziefert

ISBN: 9781609052737

Format:

Blue Apple Books
Category: Juvenile Nonfiction / Health & Daily Living / General

$6.99 | 08/14/2012

ABC Doctor

Harriet Ziefert

ISBN: 9781609053192

Format:

Blue Apple Books
Category: Juvenile Nonfiction / Health & Daily Living / General

$16.99 | 08/14/2012

Alphabeasties Amazing Activity Book

Sharon Werner

ISBN: 9781609050412

Format:

Blue Apple Books
Category: Juvenile Nonfiction / Activity Books

$12.99 | 07/07/2010

Alphabeasties and Other Amazing Types

Sharon Werner, Sarah Forss

ISBN: 9781934706787

Format:

Blue Apple Books
Category: Juvenile Nonfiction / Animals / General

$19.99 | 07/29/2009

Alphabeasties: Flash Cards

Sharon Werner

ISBN: 9781609050030

Format:

Blue Apple Books
Category: Juvenile Nonfiction / Games & Activities / General

$15.99 | 02/03/2010

Alphabet Wall Cards

Written and illustrated by DwellStudio

ISBN: 9781609051037

Format:

Blue Apple Books
Category: Juvenile Nonfiction / Concepts / Alphabet

$24.99 | 11/22/2011

Alphasaurs And Other Prehistoric Types

Sharon Werner

ISBN: 9781609051938

Format:

Blue Apple Books
Category: Juvenile Nonfiction / Animals / Dinosaurs & Prehistoric Creatures

$22.99 | 11/26/2011

Andy Also

Maxwell Eaton

ISBN: 9781609055530

Format:

Blue Apple Books
Category: Juvenile Fiction / Humorous Stories

$6.99 | 12/02/2014

Animal Teachers

Janet Halfmann, Illustrated by Katy Hudson

ISBN: 9781609053918

Format:

Blue Apple Books
Category: Juvenile Nonfiction / Animals / General

$17.99 | 09/02/2014

Animals

Written and illustrated by Simms Taback

ISBN: 9781934706879

Format:

Blue Apple Books
Category: Juvenile Fiction / Animals / General

$4.99 | 08/19/2009

Are You Eating Something Green? Placemats

Written and illustrated by Ryan Sias

ISBN: 9781609050108

Format:

Blue Apple Books
Category: Juvenile Nonfiction / Activity Books

$9.99 | 03/24/2010

Are You Eating Something Red?

Written and illustrated by Ryan Sias

ISBN: 9781609050184

Format:

Blue Apple Books
Category: Juvenile Nonfiction / General

$7.99 | 04/01/2010

Are You My Brown Bear?

Harriet Ziefert, Illustrated by Christina O Donovan

ISBN: 9781609055790

Format:

Blue Apple Books
Category: Juvenile Fiction / Readers / Beginner

$4.99 | 04/11/2017

Baby Flip-A-Face Cards: Look, Baby!

Written and illustrated by SAMi

ISBN: 9781934706268

Format:

Blue Apple Books
Category: Juvenile Nonfiction / General

$9.95 | 04/15/2009

Backstage Cat

Harriet Ziefert

ISBN: 9781609052867

Format:

Blue Apple Books
Category: Juvenile Fiction / Animals / Cats

$17.99 | 03/12/2013

Balloon Toons: ADOPT A GLURB

Adopt a Glurb

Written and illustrated by Elise Gravel

ISBN: 9781609050375

Format:

Blue Apple Books
Category: Juvenile Fiction / Comics & Graphic Novels / General

$10.99 | 08/18/2010

Balloon Toons: Pooltime

Written and illustrated by Ethan Long

ISBN: 9781609052010

Format:

Blue Apple Books
Category: Juvenile Fiction / Comics & Graphic Novels / General

$10.99 | 06/26/2012

Balloon Toons: Rick & Rack and the Great Outdoors

Written and illustrated by Ethan Long

ISBN: 9781609050344

Format:

Blue Apple Books
Category: Juvenile Fiction / Comics & Graphic Novels / General

$10.99 | 08/18/2010

The Banana Bunch and the Birthday Party!

Harriet Ziefert, Illustrated by Fred Blunt

ISBN: 9781609055769

Format:

Blue Apple Books
Category: Juvenile Fiction / Readers / Chapter Books

$10.99 | 03/31/2015

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